Take your business further
ROI Focused Event Design
The "F1 Factor" - An Event-Driven Success Story
Leveraging an existing relationship with a Formula 1 sponsor, Form Policy negotiated the use of a Formula 1 race car for an international luxury automotive brand. The goal was to use the surrounding event strategy to boost sales of $200K + vehicles. A racing simulator was sourced and made available on select days. Form Policy arranged a private VIP question and answer Zoom call with the Principal of the brand's Formula 1 team.
We formulated an objective-based event strategy resulting in a month of events surrounding the vehicle:
- Private access events
- Public viewing events
- Press events
Events, attendee lists, and leads were curated and handled by Form Policy.
Results were impressive: 13.5% of the brand's vehicle sales occurred in that month. The brand's second-highest month, with 12.5% of unit sales, also took place during a month Form Policy orchestrated a separate VIP-led event strategy. The remaining ten months each averaged 7.4% of the year's unit sales.
.png/:/cr=t:0%25,l:12.5%25,w:75%25,h:100%25/rs=w:400,h:533.3333333333334,cg:true/fx-gs)
Our Event Strategy Process
There is power in face-to-face experiential marketing.
Ultimately, what does your brand want to achieve through relationships?
The center of each Form Policy event is ROI. If there is no return, why do an event?
We start with a conversation that clearly defines results. We specify how those results would be best achieved, and through whom. From there, the Form Policy team builds an experience, using many of the aspects of brand strategy:
- Consumer insights,
- Core consumer motivations
- Competitive analysis
An unforgettable event takes shape that connects participants with your brand identity and includes measurable objectives.
From there, Form Policy can manage your event, work with an event planner you choose, or coordinate with your in-house team to make your event a success.
Contact us. Find out how Form Policy can help achieve your event's ROI goals.