Take your business further
Strategic Thinking
Our B2B Strategy Applied to B2C - A Success Story
A national luxury bath product company was informed by their agencies that digital sales could not grow. Form Policy was contracted to evaluate the brand and its digital strategy as the company worked toward additional brick and mortar locations.
Form Policy researched and identified core consumer motivations. We studied the brand’s market position and created a new “own-able” position. A clear brand strategy was adopted that refreshed identity and altered brand character.
Form Policy consulted on web design and creative content. We optimized touch points across multiple platforms. We also managed Amazon and digital advertising. After just over four months, the company realigned much of their marketing department, and Form Policy picked up additional responsibilities.
By the end of the six month project, the brand had entered Target. Form Policy helped the brand grow online storefront sales by 26% year over year. Factoring out platforms less affected by targeted ad messaging, Form Policy achieved solid return on ad spend, with ROAS at 242% of the prior year.
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Our Strategy Process
Do you love research? We do.
Who is your client? Why do they buy your product? What are they really buying?
Through consumer insights, examination of core consumer motivations, and deep competitive analysis, we unearth your true brand identity. We bring that identity to life and create lasting brand relationships with a roadmap to real & measurable growth objectives.
The plan contains six essential elements:
- Goal: A defined quantitative objective that your firm will accomplish
- Challenge: A specific growth hurdle that will be overcome.
- Motivation: A clear-cut path to persuasion.
- Position: A concise and defined "own-able" product space.
- Implementation: Recommended effective targeting and messaging.
- Creative Assessment: Strategy is continually evaluated for the ability to produce results.
So, why should you hire a business development consultant?
If your firm is targeting new frontiers, or growth has slowed, it's time to look at your business development strategy. Relationship development and growth research is time-consuming. Hiring experts like Form Policy allows your team to focus on company tasks while we focus on what we do best - help you grow.
Also, from initiation to implementation, Form Policy is with you throughout the process, focused on your success - whether you use our creative and management team, your agency, or your own in-house team.
Ultimately, a business development strategy will make your marketing efforts much more effective and reduce, or even eliminate, waste.
Contact us. Find out how Form Policy can help achieve your company's goals.